Today’s book marketing post comes from Richard Ridley of Createspace. ————————————– If I had to describe the key to succeeding in indie publishing in one word, that word would be “active.” For a profession that involves a great deal of sedentary activities, those who rest on their laurels find it very difficult to sell books on a consistent basis. You have to keep moving in order to grow your author brand. Here are the three crucial areas where you should concentrate most of
Here are the top four mistakes I see independent authors making that are absolutely certain to drive away potential readers. #1 Mentioning you checked spelling and grammar in your book description or on social media. I am genuinely shocked at the number of times “authors” tout this as a reason to buy their book. It takes MINUTES to run spell check in a word processing program. You do not get a gold star or a pat on the head for doing this. Adults are expected to do this.